Just weeks later, the Muse AI agent has gone viral, outpacing the adoption of ChatGPT at its launch, and it shows no signs of slowing.

At Connect 2026, Meta outlined its ambitions for glasses, shopping, and "superintelligence." Specifically, Meta wants its Muse AI assistant to handle more of your everyday tasks, including shopping, responding to emails, and working on your computer.

The app is powered by Meta's Muse Spark family of AI models and is a major push by CEO Mark Zuckerberg into the AI agent market. Meta's Muse AI personal agent tool has only been out for nearly two weeks, and it's topping the app store charts.

Meta has shown off Muse Charm, a tiny AI gadget that lets users talk to their Muse assistant without unlocking their phone or opening an app.

Mark Zuckerberg showed the Meta Muse Charm at Meta Connect 2026 as a keychain-style way to access its Muse AI agent, but price, battery life, and release details are still unconfirmed.

Meta's latest consumer AI product is sending such big shockwaves through the market that it's even inflaming a long-time rivalry in the brokerage business.

Amazon says it has cut off Meta's new Muse personal AI agent from shopping on Amazon.com on behalf of customers, citing user data security concerns. It's part of a larger industry fight over who will control the shopping experience and customer relationship when AI agents buy items on behalf of people.

Meta has announced its own brand of AI smart glasses, 'Meta Glasses,' and the latest features for its autonomous AI, 'Muse.' This move is driven by the battle for supremacy in the next-generation platform market,