CIOs must help businesses weed out the AI duds as use cases advance beyond pilot projects. Here’s what IT leaders are ...

Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions, understanding the real lift behind your campaigns is the ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Immersive technology isn’t a silver bullet, but—much like the web once was—it is a powerful medium for building deeper, more ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

Ahead of Texas A&M's tough road test against the Arkansas Razorbacks, ESPN still has the Aggies as heavy favorites.

The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences.

Tayven Jackson and Chris Domercant connected for a pair of long touchdown passes on fourth-down conversions, and the Knights' ...

Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search ...

It's surprisingly hard to get AI models to watch and comment on actual video content, even if they are made for the task.