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Today, on the anniversary of MTV's start, I asked Fred to recall the story of the logo's birth, a fabulous tale he told me over lunch recently: “Back in 1977, I was 25 years old and going broke as an ...

ADAMS — When an MTV logo was painted across the front of the Wellspeak's home in August 1988, it wasn't part of some elaborate prank. The graffiti-style logo, in various shades of green and yellow, ...