NEW DELHI:The Delhi Transport Corporation (DTC) is set to introduce smart cards for women and transgender passengers, allowing them to avail free travel in state-run buses. Officials said the scheme ...
A Delhi Transport Corporation (DTC) bus caught fire in the Mori Gate area on Friday, narrowly escaping a major tragedy. The conductor noticed a technical snag and stopped the bus for a check, after ...
ClipperVision, the transcendent DTC streaming app that has been a template for a handful of NBA franchises, is merging with the team’s existing FanDuel Sports Network app to centralize the Clippers’ ...
BMW has recalled over 145,000 vehicles due to a starter motor issue that could lead to fires. The car manufacturer announced the recall on Thursday, Sept. 25, on the National Highway Traffic Safety ...
AstraZeneca is the latest Big Pharma to unveil a digital direct-to-consumer platform offering certain medicines at heavily reduced prices to cash-pay patients. AstraZeneca Direct will go live Oct. 1, ...
The death of a senior finance ministry official in a BMW crash with a two-wheeler in Delhi last week is unfortunate but one cannot overlook that at least 5,000 accidents are also reported across the ...
BMW Motorrad has launched the new avatar of the BMW S 1000 R in India at Rs 19.90 lakh (ex-showroom). The hyper-naked motorcycle has received a bunch of performance and design upgrades over its ...
The administration aims to increase transparency and accuracy in DTC pharmaceutical advertising by enforcing stricter FDA regulations. Closing the "adequate provision" loophole is a priority to ...
As President Donald Trump intensifies his rhetoric demanding that pharma companies lower their drug costs, industry leaders are increasingly throwing their support behind an emerging trend — direct-to ...
Two senators recently introduced legislation to further restrict DTC advertising, but will it matter to pharma? Many pharma brands have already shifted their Go-to-Market (GTM) models regardless of if ...
DTC is not new to Pfizer, which has a history of using the model to boost sales toward the end of a product’s lifecycle, having offered its statin Lipitor directly to patients in 2011. More recently, ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. At the beginning of 2023, I wrote a piece that explored how DTC brands were starting to ...
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