Cook also emphasized that AI and advanced machine learning are now central to the Apple Watch’s health ecosystem, powering ...

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...

Apple CEO Tim Cook says the company plans to expand AI partnerships “over time,” hinting at future collaborations beyond ...

MacBooks have always carried a premium price tag that puts them out of reach for many people who’d love to experience macOS ...

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Cloud storage is convenient for sharing family photos, but there's a better way to keep your most important files.

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Google has released a report that, it claims, shows Android as being the far more secure platform for protection against scammers, protecting users against over 10 billion suspected scam calls and ...

Alongside today’s earnings conference call, Apple CEO Tim Cook also spoke with CNBC, where he addressed Apple’s predicament ...

EXCLUSIVE: Apple is now building and shipping American-made artificial intelligence servers in the United States — a move ...

So today’s deal on the M3 is $700 off its original list price, $500 under the more recent list price, and $200 under the most ...

Good afternoon, and welcome to the Apple Q4 Fiscal Year 2025 Earnings Conference Call. My name is Suhasini Chandramouli, Director of Investor Relations. Today's call is being recorded. Speaking first ...