Amazon to Hike Fee for Prime Video Ad-Free Tier to $5 per Month in U.S., on Top of Prime Membership

On April 10, 2026, Prime Video’s ad-free subscription will become Prime Video Ultra in the U.S., priced at $4.99 per month. The new Ultra subscription includes other perks: Subscribers will have up to ...

Amazon announces ‘Prime Video Ultra’ with higher price, new features

Amazon has announced a new ‘Prime Video Ultra’ streaming tier launching next month that replaces the current ad-free plan.