OpenAI president Greg Brockman has declared that “taste is a new core skill,” while Sam Altman has also talked up taste as ...

To be sure, that $3bn is the result of an impressive 18% growth rate that outpaces growth in the industry as a whole. But ...

That refusal is what today’s drinks industry has forgotten how to do.

Imagine it. Guinness’s the Surfer, obstructed by a QR code and a call to action. Not only would it ruin the majesty, but ...

Digital media consultant Mark Challinor talks to Paul Thomas, publisher and managing director of Australia’s Star News Group, ...

What’s our Roman concrete? It’s brand, specifically, the promise you make to the world. Everything else – the products, ...

Then it cuts back to the Tuscan idyll. In a deliciously understated endorsement of the brand proposition, words appear on ...

Bain’s new Likelihood to Buy (LTB) metric starts with the simple observation that buyers create a ‘Day 1 list’ – a shortlist ...

Yesterday, Universal Ads announced that it was bringing creator content to TV advertising. With the launch of new creator-led ...

Netflix is broadly structured with two sides: the creative arm that makes the films and shows and a marketing arm that ...

Rethink Toronto has been ranked the world’s top independent agency in The Drum’s Indie 100, which returns for 2026 with a new ...

Yesterday morning in the UK, the Interactive Advertising Bureau (IAB) announced that UK advertiser investment in creators ...