The Ladies European Tour (LET) has a new commercial director after former NBC Sports executive Theresa McCann was hired to ...

Rolex has expanded its relationship with the Women’s Tennis Association by joining its roster of Global Partners in a major ...

Basketball’s EuroLeague Women has secured a step up in exposure with DAZN coming on board to stream matches globally and add ...

SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a ...

The Houston Astros Major League Baseball club has reached a 15-year stadium naming-rights deal with Daikin Comfort ...

Chinese firm Chery Automobile has become the first ever car brand to sponsor European Professional Rugby (EPCR’s) Champions ...

Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern ...

Fifa has launched a tender in the Philippines for media rights to the 2026 World Cup, as it enters the last stages of its ...

Australian online trading platform Pepperstone has pivoted its sponsorship strategy to mixed martial arts (MMA) after signing ...

France’s narrow win over New Zealand delivered commercial broadcaster TF1 a record audience for an autumn test match and also ...

New research carried out in the UK market has found that improvements have been made in lowering the latency for live sports ...

Viewership on Netflix of the heavyweight bout between Jake Paul and Mike Tyson peaked at 65 million concurrent streams as the ...