Naarayan highlighted that the brand promise needs to be reflected consistently in how customers experience the service, ...

Omnicom is reviewing the loss of PepsiCo’s global media business to Publicis as it targets 105,000 employees by 2026, while ...

From karate and Agatha Christie to travel, baking and dog parenting, Shreya Sachdev on the person behind the PUMA India title ...

Yearbook of Campaigns spotlights work that delivered real impact for brands in 2026. Ideas rooted in insight, built on strong ...

Apple’s iPhone Duo launch has reignited its long-running rivalry with Samsung, as the brands trade social media jabs while ...

The company says it has met all closing conditions and received regulatory clearances across 69 jurisdictions, with two ...

Snapchat’s update adds Dynamic Product Ads for Sponsored Snaps, allowing advertisers to display catalogue-based product ads ...

The new brand identity reflects EXL’s positioning at the intersection of data, AI, industry expertise, and enterprise ...

Users can add a tagged post from the direct message notification they receive when they are tagged, from the post itself, or ...

Worldpanel by Numerator found FMCG consumption among Peak Risk households grew 8–9% in Q2 during recent extreme-summer ...

AU Small Finance Bank’s Onam campaign used a Malayalam-first film to highlight acceptance and changing perspectives, with the ...

The refreshed logo and brand identity come as the company expands its focus on resource-efficient operations, sustainable ...