"What’s interesting is not that Mbappé changed sponsors, but that a relatively young brand like On has entered the conversation at that level," an expert interviewed by Portada says about the ...

Luis Romero is the new Chief Revenue Officer at My Code. Keep track on this and other top appointments this week! As companies evolve through acquisitions and strategic partnerships, executives ...

Andres Cantor - Netflix signing on for Netflix shows how seriously platforms like Netflix are approaching sports content.

Gen Z Brand Loyalty is rising, with connection, influence, and commitment reshaping how younger consumers choose brands.

Inter partners with Grupo BIND to bring seamless digital accounts and global U.S. investment access to Argentina.

Is storytelling dead? Discover how vibe-driven narratives and emotional cohesion are redefining brand meaning in the AI-powered attention economy. In his latest contribution to Portada, Santiago Durán ...

Hershey, who owns the rights to market Cadbury chocolates in the U.S, expects brand investment to grow by 30%. Cadbury is introducing ”There’s Magic in More,” a multiyear brand platform, through a ...

In-house advertising is becoming more frequent in Corporate America. A recent study found that 82% of ANA members now have an in-house agency for some marketing services, compared to 78% in 2018 and ...

The GroupM China bribery case exposes growing transparency challenges for media agencies and signals tougher compliance standards across global advertising. One hundred and seventy-six million dollars ...

The Hispanic Market has become the New Mainstream. Due to their enormous contribution to workforce and consumption growth "Latinos play a crucial role in the new Mainstream Economy", Sol Trujillo, ...