Explore how and why innovators of products and services can struggle to describe breakthrough ideas when language and ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Career Development - This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn ...

Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Turn Press Releases into a modern Answer Engine strategy. How to use AEO and press releases to get AI to favorably feature your brand. Free webinar.

Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

Catch up on select AI news and developments from the past week or so: OpenAI launches Sora 2 with audio and likeness features. OpenAI unveiled Sora 2, a video generation model that supports ...

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache. Yes, I love alliteration, but that's not the reason—it's ...

Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio. The report was based on data from a survey of 1,839 ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Similarly, 92% ...