The healthcare provider, Bupa, has been unveiled as the official healthcare principal partner of the Glasgow 2026 Commonwealth Games, becoming one of the event’s highest-profile commercial partners as ...

Premier League clubs are building more specialised propositions, with a series of partnerships highlighting the changing shape of sponsorship.

Telefónica has signed a five-year partnership with FC Barcelona to become an official partner of Espai Barça, adding one of Spain’s largest telecommunications companies to the ...

Fortescue Zero is launching a new racing and innovation team that plans to compete in the Formula E from the 2026-27 season.

Juventus have renewed their long-standing partnership with Japanese gaming and entertainment company Cygames, extending the agreement until June 2027 and reinforcing one of the club’s most enduring ...

NASCAR has partnered with FedEx Freight that sees the organisation’s Truck Series renamed the NASCAR FedEx Freight Truck ...

Indian cricketer Rinku Singh has joined global sports marketing agency EMW Global as its first cricket signing.

Perth Scorchers are set for a foreign tour, with Western Australia utilising the team's season opener to promote its ...

The Saudi Pro League (SPL) has introduced a new international distribution model for the Roshn Saudi League (RSL).

AbbVie has entered in a partnership with the PGA TOUR, becoming the pharmaceutical sponsor of the PGA TOUR and the 2026 Presidents Cup.

Manchester City have extended their long-standing partnership with experience management technology company Qualtrics.

HCL Group has strengthened its presence in Indian sport by becoming a tour partner of the DP World Professional Golf Tour of ...