NASCAR has partnered with FedEx Freight that sees the organisation’s Truck Series renamed the NASCAR FedEx Freight Truck ...

A key feature of the agreement is the official designation of the Al Khobar venue as Aramco Stadium during the tournament, marking the first time stadium naming rights have been integrated into an AFC ...

The Adani Group has extended its partnership as principal of the IOA, reinforcing its commitment to Indian sport.

The sports management and talent representation firm, LegaXy, has signed India U19 cricketers Yashbardhan Singh Chauhan and Manal Chauhan.

Perth Scorchers are set for a foreign tour, with Western Australia utilising the team's season opener to promote its ...

Indian cricketer Rinku Singh has joined global sports marketing agency EMW Global as its first cricket signing.

The Premier League (PL) club, Tottenham Hotspur FC have inked a new sponsorship agreement with the online sports betting brand, Betano. As part of the deal, the brand has become the club’s official ...

Toyota Motor Corporation has entered into a new partnership with the Japanese Olympic Committee and Japanese Paralympic Committee.

The Saudi Pro League (SPL) has introduced a new international distribution model for the Roshn Saudi League (RSL).

AbbVie has entered in a partnership with the PGA TOUR, becoming the pharmaceutical sponsor of the PGA TOUR and the 2026 Presidents Cup.

HCL Group has strengthened its presence in Indian sport by becoming a tour partner of the DP World Professional Golf Tour of ...

Manchester City have extended their long-standing partnership with experience management technology company Qualtrics.