Apple's new iPhone Duo looks to have created some real excitement in China and will test Chinese consumers' willingness to spend. Beyond the gadget, there are some other interesting lessons for market ...

We often advise brands in China to focus on what they do best. Build the brand around a hero product and a focused value proposition. Target a specific geography, demographic, lifestyle or occasion, ...

In one of China’s most talked-about crossovers of the year, McDonald’s and Mercedes-Benz have joined forces in a playful collaboration that merges fast food with fine engineering. It doesn’t naturally ...

Things have been looking brighter for brands eyeing China’s lower-tier cities. However a new report paints a vivid picture of daily life on the commercial streets of smaller Chinese cities, which ...

China’s rapidly evolving snack market is a microcosm for the China market itself: constantly evolving and embracing trends such as health, convenience, emotional and novelty. But a curious new ...

Bilibili, in partnership with CTR, has released its 2026 Youth Consumption Trends Report, confirming what many brands are sensing but not yet fully adapting to. China’s young consumers are no longer ...

Chinese companies are producing things cheaper, faster and smarter than ever before. The impact goes beyond just changing how products are made or delivered – it is altering consumer behaviour. The ...

Brands are finally catching on to not treating China as one big generic market. Tastes and behaviours change by region, province, city or even neighbourhood, and success often depends on how ...

中国消费者是全球最积极使用AI的人群之一。上一季度的一项调查发现，近 80%的中国消费者会在购买决策时向AI工具寻求帮助。 这正在改变一个营销人几十年来熟悉的目标：从让品牌“被消费者 ...

2021年对外资品牌而言是充满挑战的一年，尤其是在时尚领域。新疆棉事件显著冲击了从Nike到Burberry等品牌的市场认知，H&M在中国市场几乎被全面抵制。 与此同时，中国因新冠疫情而在海外承受 ...

近几年，中国快消品（FMCG）市场的发展并不轻松。 虽然市场在去年实现了增长，但距离真正意义上的复苏仍有相当距离。中国城市快消品市场全年仅增长1%，而且这部分增长主要来自销量提升 ...

For many first-time pet owners in China, buying cat or dog food has become a homework assignment. Ingredient lists feel like code; with buzzwords used loosely and marketing often misaligning with lab ...