More Indian creators are ditching freelancer status for LLPs and private limited companies. Here's why brands and tax math are driving the shift.
TikTok has concluded its search for a global media partner. It has appointed PHD as its Global Agency of Record to manage media planning and buying duties across all channels in international markets ...
OML Entertainment Pvt. Ltd. (OML’s) Global Creator Network has renewed its digital content marketing mandate with Bacardi and eight of its portfolio brands including Breezer, Grey Goose, William ...
Somewhere in a Bandra Kurla Complex conference room this quarter, a marketing head at a mid-sized FMCG company is staring at a shortlist of fourteen AdTech vendors, each promising to solve the same ...
A year into DPDP enforcement, Indian publishers are redesigning consent management platforms to fix dark patterns and protect ...
Why The Trade Desk, DV360 and Amazon DSP are funding agency education programs in India, and what it reveals about ...
Quick commerce ad inventory is hitting a ceiling. Here's how retail media's second wave is reshaping platforms, data, and ...
India's smart TV ad inventory has outpaced demand. Here's why CTV fill rates are falling, and what it means for advertisers ...
Independent brand and creative agency Curry Nation has added a clutch of new businesses to its portfolio over the past few ...
Somewhere in a Mumbai studio last year, a team of designers put the finishing touches on a face that did not exist. Every eyelash was rendered, every strand of hair simulated, every micro-expression ...
New D2C brands are skipping flat influencer fees for commission-based affiliate launches. Here's how the model works, and ...
Global AI personalisation adoption hits 92%, but Indian brands lag on data, real-time tech and talent. Here's where the real ...
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