More Indian creators are ditching freelancer status for LLPs and private limited companies. Here's why brands and tax math are driving the shift.

Somewhere in a Bandra Kurla Complex conference room this quarter, a marketing head at a mid-sized FMCG company is staring at a shortlist of fourteen AdTech vendors, each promising to solve the same ...

OML Entertainment Pvt. Ltd. (OML’s) Global Creator Network has renewed its digital content marketing mandate with Bacardi and eight of its portfolio brands including Breezer, Grey Goose, William ...

A year into DPDP enforcement, Indian publishers are redesigning consent management platforms to fix dark patterns and protect ...

Why The Trade Desk, DV360 and Amazon DSP are funding agency education programs in India, and what it reveals about ...

Quick commerce ad inventory is hitting a ceiling. Here's how retail media's second wave is reshaping platforms, data, and ...

India's smart TV ad inventory has outpaced demand. Here's why CTV fill rates are falling, and what it means for advertisers ...

Independent brand and creative agency Curry Nation has added a clutch of new businesses to its portfolio over the past few ...

New D2C brands are skipping flat influencer fees for commission-based affiliate launches. Here's how the model works, and ...

Ask anyone who has worked in influencer marketing in India since its early days, and they will tell you the same story about how deals used to get done: a DM, a call, a rough number, a couple of ...

Somewhere in a Mumbai studio last year, a team of designers put the finishing touches on a face that did not exist. Every eyelash was rendered, every strand of hair simulated, every micro-expression ...

Global AI personalisation adoption hits 92%, but Indian brands lag on data, real-time tech and talent. Here's where the real ...