The chief creative officer also talks classic Havaianas ads, building out Droga5’s creative department and his fascination with UFOs.

Here’s how marketers can navigate native advertising on ChatGPT and think about brand safety in new ways.

Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.

DoorDash has consolidated global media duties with WPP Media following a review conducted by Mediasense. The British agency group will also handle media for the delivery company’s sibling brands, ...

Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.

The chief creative officer also talks classic Havaianas ads, building out Droga5’s creative department and his fascination with UFOs.

This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.

Martin’s first work for Subway targets rivals and adds Arnett as a distinctive voice.

The ads display after customers place their orders, taking advantage of the seconds or minutes while they wait for their burgers and fries.

The strategist reflects on a classic Nike spot, what brands get wrong about creativity and where advertising is headed next.

Basura’s “Adopt a Data Center” effort imagines data centers as rescue animals looking for their forever homes.

The NFL has figured out how to reach the next generation. Now it needs to give young fans more ways to create, participate ...