Before you sign a lease, pressure-test the idea. Get barista experience, take classes, frequent local coffee events, and run a pop-up to validate demand. Build a mission-driven plan with experienced ...

Coffee is a popular drink that many aspiring business owners want to tap into. And while it can be lucrative, especially in high-traffic areas or with a strong brand, it’s not a guaranteed cash cow.

In his book, Outliers, Malcolm Gladwell popularized the idea that “10,000 hours is the magic number of greatness.” Without such experience, how can someone transition from an office job or other ...

Is opening a coffee shop worth it? Advice from the pros who have risked it all. Before you sign a lease, pressure-test the idea. Get barista experience, take classes, frequent local coffee events, and ...

Julie Wolfson is a writer and arts educator living Los Angeles who focuses on telling stories about the creative process. She has covered the world of coffee visiting farms, roasteries, and cafes ...