Melania Trump, London
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Only one ticket sold for premiere of film about US first lady at Vue’s flagship London branch as insiders question launch strategy
Ahead of the documentary's London premiere on Friday, only one ticket has been sold for the 3.10 pm screening at a theatre in Islington. Two tickets have been sold for the second show of the day at 6 pm.
Despite a £55 million ($75 million) investment and high-profile promotion, Melania, Amazon MGM's documentary about Melania Trump, is opening to near-empty cinemas and weak audience demand in markets from the UK to the United States.
Short films are where cinema quietly reinvents itself. It’s where Martin Scorsese, Lynne Ramsay and Paul Thomas Anderson sharpened their instincts long before the spotlight arrived, and for more than two decades, the London Short Film Festival (LSFF) has been one of the UK’s most reliable launchpads for that kind of talent.