Amazon, Netflix, YouTube launch advocacy coalition
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The streaming wars just got a Washington chapter, here’s what’s inside:
YouTube will pay creators to post their videos to YouTube before any other service. If creators post to YouTube and Netflix at the same time, they will face consequences.
With creators like Ms. Rachel and Mark Rober scoring huge numbers on Netflix, YouTube has approached its top stars and offered them incentives to stay on its platform, begging the question: Has war broken out between the two streaming giants?
Netflix's bet on digital-first creators is paying off, with Mark Rober and Salish Matter driving massive engagement for the streamer's kids and family lineup.