Fractl's studies show how retrieval, skeptical prompting, and third-party sources shape which brands AI recommends.

Cadbury uses a crystal-covered LUAR clutch to turn generosity into a New York Fashion Week launch moment for its new U.S.

Liverpool FC scores 31% for cultural influence across a 22-market study, showing how fandom and digital reach strengthen sports brands.

Standard Chartered adds AI media optimisation, real-time triggers, and local platforms to its wealth campaign, with dentsu ...

California’s AB 1709 restricts addictive social-feed features for under-16s, changing how brands, creators, and agencies ...

A practical guide to Higgsfield's multi-model AI video platform, including marketing use cases, credit pricing, commercial ...

When a sponsor's industry is itself the community's debate, goodwill can read as influence. OpenAI's Mathathon exit shows why ...

Publishers are spending more on paid search as zero-click behavior erodes organic referrals and changes how brands should ...

Amazon DSP gives select U.S. advertisers a familiar route into ChatGPT ads, turning conversational inventory into a test of ...

Apple’s iPhone Duo rollout shows how timing, bundled announcements and media attention can build demand before products go on ...

Standard Chartered is testing how AI, live audience signals and local platforms can make regional wealth marketing more responsive with human control.

KFC’s Picklecore campaign turns a polarising flavour into a fashion-coded identity, showing how QSR brands can build culture ...