Premier League clubs are building more specialised propositions, with a series of partnerships highlighting the changing shape of sponsorship.

Fortescue Zero is launching a new racing and innovation team that plans to compete in the Formula E from the 2026-27 season.

Telefónica has signed a five-year partnership with FC Barcelona to become an official partner of Espai Barça, adding one of Spain’s largest telecommunications companies to the ...

A key feature of the agreement is the official designation of the Al Khobar venue as Aramco Stadium during the tournament, marking the first time stadium naming rights have been integrated into an AFC ...

NASCAR has partnered with FedEx Freight that sees the organisation’s Truck Series renamed the NASCAR FedEx Freight Truck ...

The Premier League (PL) club, Tottenham Hotspur FC have inked a new sponsorship agreement with the online sports betting brand, Betano. As part of the deal, the brand has become the club’s official ...

Indian cricketer Rinku Singh has joined global sports marketing agency EMW Global as its first cricket signing.

Perth Scorchers are set for a foreign tour, with Western Australia utilising the team's season opener to promote its ...

The Saudi Pro League (SPL) has introduced a new international distribution model for the Roshn Saudi League (RSL).

The Adani Group has extended its partnership as principal of the IOA, reinforcing its commitment to Indian sport.

HCL Group has strengthened its presence in Indian sport by becoming a tour partner of the DP World Professional Golf Tour of ...

The sports management and talent representation firm, LegaXy, has signed India U19 cricketers Yashbardhan Singh Chauhan and Manal Chauhan.