Constantine von Hoffman is senior editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth ...

Your AI strategy shouldn’t be judged by how much marketing it produces. Look at whether it makes the next customer ...

IAB finds advertisers spending more and adapting to AI-driven discovery, but their ability to measure those new customer ...

Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons.

Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.

Chief Marketing Officer of Office Beacon, a leading provider of Managed Remote Staffing Solutions is a seasoned marketing ...

CMOs once asked agencies to prove their value. AI could force them to answer the same question about their own teams.

From WYSIWYG editors to vibe coding, technology keeps shifting where human skills matter rather than simply eliminating them.

AI answers keep changing, so PR, SEO, and content need a shared view of what buyers ask, which sources get cited, and what ...

The CMO role is evolving, from creative to technical, and it may have finally found a C-suite ally in the CIO.

From Agentforce campaign creation to cleaner reporting, these are the Winter ’27 changes with the biggest impact on marketing ...