MINISO is capitalising on its 8,000+ stores to build its own IP, following an approach brands are increasing using for its key opinion leaders ...

Alibaba’s advertising and marketing arm, Alimama, had their annual M Summit in Hangzhou last week. The general manager of performance products, Qianyu, shared how the company’s new AI targeting system ...

Chinese consumers are among the world’s most engaged users of AI. A survey last quarter found that almost 80% of Chinese consumers ask AI tools for help with purchase decisions. This has transformed ...

Apple's new iPhone Duo looks to have created some real excitement in China and will test Chinese consumers' willingness to spend. Beyond the gadget, there are some other interesting lessons for market ...

The great outdoors: what better way to keep the people happy and healthy than encouraging more time in nature. Whether it be camping in the woods or hurtling down a ski slope, the related categories ...

We hope you had a great Dragon Boat Festival. Billions and millions are numbers that we often hear associated with China's ecommerce market. Whilst impressive figures, for many of us they are just ...

Things have been looking brighter for brands eyeing China’s lower-tier cities. However a new report paints a vivid picture of daily life on the commercial streets of smaller Chinese cities, which ...

In one of China’s most talked-about crossovers of the year, McDonald’s and Mercedes-Benz have joined forces in a playful collaboration that merges fast food with fine engineering. It doesn’t naturally ...

Two seemingly routine beauty brand sales rankings sparked fierce discussion in China. Released unofficially but widely circulated across WeChat groups, the images showed May 2025 sales performance ...

China’s rapidly evolving snack market is a microcosm for the China market itself: constantly evolving and embracing trends such as health, convenience, emotional and novelty. But a curious new ...

Foreign brands’ early years in China produced plenty of translation mishaps, along with a few stories that have been repeated so often that fact and marketing folklore have become hard to separate.