Apple's new iPhone Duo looks to have created some real excitement in China and will test Chinese consumers' willingness to spend. Beyond the gadget, there are some other interesting lessons for market ...

Alibaba’s advertising and marketing arm, Alimama, had their annual M Summit in Hangzhou last week. The general manager of performance products, Qianyu, shared how the company’s new AI targeting system ...

China’s livestream economy has produced a curious type of foreign brand: one that is American on paper, but largely invisible in America. A recent investigation by The Paper examined several health ...

Chinese consumers are among the world’s most engaged users of AI. A survey last quarter found that almost 80% of Chinese consumers ask AI tools for help with purchase decisions. This has transformed ...

We often advise brands in China to focus on what they do best. Build the brand around a hero product and a focused value proposition. Target a specific geography, demographic, lifestyle or occasion, ...

We hope you had a great Dragon Boat Festival. Billions and millions are numbers that we often hear associated with China's ecommerce market. Whilst impressive figures, for many of us they are just ...

In one of China’s most talked-about crossovers of the year, McDonald’s and Mercedes-Benz have joined forces in a playful collaboration that merges fast food with fine engineering. It doesn’t naturally ...

这么多年来，苹果终于又有一款新 iPhone 真正让中国消费者讨论起来了。 苹果首款折叠屏手机iPhone Duo于上周正式发布。如果你本来就喜欢那些闪闪发亮的新设备，那么这款手机确实足够让人兴奋。

China’s rapidly evolving snack market is a microcosm for the China market itself: constantly evolving and embracing trends such as health, convenience, emotional and novelty. But a curious new ...

Things have been looking brighter for brands eyeing China’s lower-tier cities. However a new report paints a vivid picture of daily life on the commercial streets of smaller Chinese cities, which ...

If you’re a fan of Chinese football, you’ve had to be patient, resilient, and maybe a little masochistic. Despite the passion and promise that once surrounded the game, Chinese fans have endured ...