According to sources, the Miami Hurricanes struck a lucrative deal with Nike, 11 years after leaving Nike to sign with Adidas ...

adidas has outperformed Nike recently in total returns, despite both facing macroeconomic challenges and potential tariff impacts. Nike's heavy reliance on Asian manufacturing exposes it to ...

On is leaning further into its battle with Nike, tapping its former spokesperson.

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

Adidas has landed another major win in football's kit wars, with Croatia ending its 26-year partnership with Nike. Here's how ...

Nike is believed to be nearing a deal which will see the sportswear giant enter Formula 1 after more than two decades off the grid. The American apparel firm has held talks with the premier motor ...