The University of Miami is reportedly returning to Nike on a 10-year deal worth more than $200 million, starting with the ...

adidas has outperformed Nike recently in total returns, despite both facing macroeconomic challenges and potential tariff impacts. Nike's heavy reliance on Asian manufacturing exposes it to ...

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

Adidas has landed another major win in football's kit wars, with Croatia ending its 26-year partnership with Nike. Here's how ...

Nike is believed to be nearing a deal which will see the sportswear giant enter Formula 1 after more than two decades off the grid. The American apparel firm has held talks with the premier motor ...

This deal comes as a major surprise, as Miami was with Adidas for the last 11 years, and was easily their biggest school.