Steve Jobs used the catchphrase to introduce the original iPhone in 2007. In his 15 years running the company, Tim Cook deployed it only a handful of times, including before his 2014 announcement of the Apple Watch.

Apple is set to unveil its first foldable iPhone on Wednesday, September 9, at the company's "Surprise and Shine" event beginning at 10:00 a.m. Pacific Time, and a last-minute leak from Bloomberg's Mark Gurman has revealed three key details about the foldable.

Chinese netizens focused on the price of Apple’s iPhone Duo, as cheaper Xiaomi and Huawei foldables raise value comparisons and muddle the foldable's reception.

Apple is unveiling its latest generation of iPhones on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1.

Oil prices stay above $100, stoking stock market inflation fears; Macy’s and other key earnings; and more news to start your day.