The simple answer is that the novel design of today’s foldable phones could help re-establish the high end of the phone market. They are meant to stand out in a sea of standard-issue, if-you’ve-seen-one-you’ve-seen-them-all smartphones.

Apple will hold its annual product event on Wednesday as customers worldwide await fresh products as well as the debut of Apple CEO John Ternus.

The Apple iPhone 18 series launch event is expected to feature some of the company’s biggest launches in years, with the first foldable iPhone potentially taking centre stage. The device, reportedly called the iPhone Ultra or iPhone Duo,

Apple is unveiling its latest generation of iPhones on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1.

Here are five key things investors need to know to start the trading day.