Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

AI companies of all sizes are experimenting. The startup Cursor, an AI coding platform, has been hosting pop-up “Cafe Cursor” ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year ... though it's the ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Although most people think that advertising is only about promoting a product or service, advertising is actually a multi-faceted tool that can help a business accomplish a myriad of objectives.

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

Forbes contributors publish independent expert analyses and insights. I study culture's impact and influence on behavioral adoption. Advertising has a diversity issue. This is not new news. However, ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore.

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Discover how Regulation N enforces the CARD Act and Dodd-Frank Act, preventing misleading mortgage ads and ensuring transparent credit product promotions.