According to sources, the Miami Hurricanes struck a lucrative deal with Nike, 11 years after leaving Nike to sign with Adidas ...

The University of Miami is reportedly returning to Nike on a 10-year deal worth more than $200 million, starting with the ...

Breaking down the five biggest takeaways from the University of Miami Hurricanes leaving adidas for Nike in 2027.

Miami football is making a brand change after being with Adidas since 2015, and they’ll now be returning to Nike as both ...

Miami is reportedly reuniting with Nike after more than a decade with Adidas as the school's main apparel provider.

CORAL GABLES, Fla. (AP) — Teams from the University of Miami will be wearing Nike apparel again starting in July 2027, a ...

adidas has outperformed Nike recently in total returns, despite both facing macroeconomic challenges and potential tariff impacts. Nike's heavy reliance on Asian manufacturing exposes it to ...

Add Yahoo as a preferred source to see more of our stories on Google. Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. Two days later, Adidas ...

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

French soccer player Kylian Mbappé just signed with the sports apparel brand On, as the battle for soccer intensifies and French fashion's influence strengthens.

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...