Xbox has a new promotional tie-in product in the form of… doughnuts. Xbox and Krispy Kreme have teamed up for “The Nexus Level” limited-edition doughnut, which is essentially largely just a doughnut ...

In perhaps one of the more surreal marketing collaborations of the day, Krispy Kreme has announced that it will be selling a line of limited-edition Xbox doughnuts in the UK. Krispy Kreme shared the ...

In the UK, American doughnut company Krispy Kreme is celebrating the Xbox’s 20th anniversary with an iced donut decorated to look like the console’s nexus symbol. If you’re willing to buy a box of 12, ...

Donuts and gaming don't often go hand in hand due to the fear of spreading all that sugar all over your controller, but at least you'll be able to dig into a next-generation guilty pleasure treat soon ...

Gaming promos are getting zanier all the time. The days of grabbing a Mountain Dew or a pack of Doritos for a chance to win an Xbox One are long gone. In our attention-zapped world, it has to be new ...