Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & personal branding. There are many buzzwords in public relations today. Even in ...

In this exclusive article written for ExchangeWire, Charlie Pinkney, business development director at Silverbullet and 4D, discusses how sophisticated computer vision and metadata analysis can be used ...

Founder and CEO of Mason Interactive, an award-winning performance marketing agency with locations in New York and Charlotte, NC. “The big ad-tech companies know how to sell ads without damaging ...

Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

From televisions to mobile phones, from advertising billboards to signs on city buses, it’s nearly impossible to avoid the advertising and marketing content all around us. It’s content overload, which ...

Over the past two decades, retail has come a long way from brick-and-mortar to online. The future is even more exciting as contextual commerce promises to transform the customer experience. So, what ...

In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see it.” I’d argue that, at least from the consumer’s perspective, the opposite ...

The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to be caught out, brands and agencies have kicked off the new year by ...

The GCC is experiencing rapid growth in digital consumption – from streaming and social media to online news and long-form content. Yet many advertisers still rely on legacy targeting models that ...