Forbes contributors publish independent expert analyses and insights. I write about web content and brand personalities. So you're ready to hire a writer. Great! But before you commit, make sure ...

How do you get online visitors to take interest in your products or services? Write about things they care about. Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark ...

Writing for how people search and writing quality links are the two fundamental skills of web writing. Think carefully about search behavior and make sure your links are always clear and logical.

AS NEWSPAPERS SURGE ONTO the Internet (more than 3,600 by late 1999), print journalists have also learned to make use of tools long familiar to their broadcast counterparts: tape recorders, video ...

If there’s one thing everybody knows about the Web by now, it’s that people read differently online than they do on paper. Why, then, do so many business websites (perhaps even yours) still read like ...

USC grad Freddie Wong built a strong Internet presence and following for his Web series “Video Game High School” and, with Matt Arnold, launched the production company Rocket Jump, where he continues ...

The first thing to know about writing for the web is that reading on the web is different. A website isn’t a book, brochure or filing cabinet — something you peruse, leaf through or rummage about in.

Today’s web producers and writers may not have heard of Roy Rogers, the cowboy hero to their baby boomer pa’rdners, but the modern generation may identify with one of his songs. (Slightly altered here ...

When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...