VisitBritain is set to welcome over 70 international travel buyers from 11 countries, aiming to enhance the UK's inbound tourism sector ...

VisitBritain has published its tourism forecast for 2024, showing an increase in inbound visits and spend overall to the U.K. compared to 2023 levels, although with varying rates of recovery and ...

National tourism agency VisitBritain plans to drive inbound growth by welcoming more than 70 travel buyers from 11 overseas ...

UK tourism contributes £147bn to the economy and supports 2.4m jobs. New VisitBritain research forecasts growth to £161bn by ...

The United Kingdom's national tourism agency, VisitBritain, has just launched a new online game, available on mobile devices, as part of its latest international consumer campaign in the U.S. and ...

VisitBritain and tour operator conglomerate the Travel Corporation on Thursday introduced a marketing partnership aimed at encouraging more Americans to visit the U.K. VisitBritain, the U.K.'s ...

Photo Credit: VisitBritain CEO Patricia Yates, Intrepid Travel CEO James Thorton and Skift Global Tourism Reporter Dawit Habtemariam Skift / Skift VisitBritain is developing a campaign that will ...

New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending. A new report, published ...

VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Balcombe, who has been CEO—first of ...

Sapient has announced that its marketing services group, Sapient Interactive, has been appointed by VisitBritain as its online Agency of Record to redesign, develop, host and manage its suite of ...

NEW YORK -- VisitBritain took the "book" out of booking with the latest edition of its travel agent guide, replacing the print version that has been offered to U.S. retailers for almost 30 years with ...