Why Visa sees the World Cup as a brand 'tap in'

Visa CMO Frank Cooper shares how the new work starring Jason Sudeikis ties into the brand’s overall World Cup efforts. It starts with Jason Sudeikis in the make-up trailer for what must be the latest ...
Forbes

Visa’s ‘Tap In’ Campaign Turns The World Cup Into A Checkout Line

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. 08 December 2023, Lower Saxony, Hanover: A VISA debit card lies next to a reader at a press ...

The World Cup visa mess has its roots in Gianni Infantino’s cosiness to President Trump

FIFA's president has stood back while journalists and even a referee have been denied entry to the U.S. The situation is a ...

Jason Sudeikis taps in for a role during World Cup fever ... in a Visa ad campaign

Visa has tapped Ted Lasso himself, Jason Sudeikis, to star in its World Cup global advertising campaign.