The blueprint for Apple’s new low-cost MacBook A18 Pro wasn’t born in a lab in Cupertino. Instead, it was defined in the aisles of an American retail giant.

Apple’s $599 MacBook redefines budget laptops with A18 Pro performance, premium design, and affordability for students and businesses.

Apple is preparing to launch a budget Mac in the first half of next year, entering the low-cost laptop market for the first time, Bloomberg News reported Tuesday. The device, aimed to lure customers ...

Apple is reportedly preparing a low-cost MacBook designed to compete directly with Chromebooks and budget Windows laptops, a ...

When I’m asked to recommend a Mac laptop for people, Apple’s low-end 14-inch MacBook Pro usually gets lost in the shuffle. It competes with the 13- and 15-inch MacBook Air, significantly cheaper ...

The MacBook SE is anticipated to be priced between $599 and $799, making it one of the most affordable laptops in Apple’s lineup. This pricing strategy is aimed at attracting students, educators, and ...

It's surprisingly hard to let go of a Mac laptop, even when you know it's probably time for an upgrade. The idea of spending a lot on a new one can feel daunting, especially when the current one ...

Forbes contributors publish independent expert analyses and insights. Anshel Sag is an industry analyst covering XR, 5G, mobile and PCs. I have been using the Apple Vision Pro AR headset since it ...

Now is a great time to buy a new Apple computer. One of the biggest decisions you’ll have to make when buying a new Mac is whether you should buy a desktop model or opt for a laptop instead. Apple’s ...