The Kellogg Company bit off more than it could chew when it threatened legal action against a Mayan group over use of its toucan logo it claimed resembled Toucan Sam. The Froot Loops maker initially ...

to avoid confusion with Toucan Sam, the Battle Creek-based cereal giant's pitch-bird for its Froot Loops cereal. uses a brightly colored toucan in its logo, too, and disagrees that there is any ...

SAN FRANCISCOSAN FRANCISCO — Kellogg Co. is asking a group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal ...

After threatening legal action over the toucan logo used by a California charity that preserve and promotes Mayan culture, cereal maker Kellogg Co. has forged a partnership with the organization, The ...

Guinness is bringing back the iconic toucan logo to its beer cans to boost sales - 26 years after the image was ditched.

Here's a question to entertain you and your favorite camarada during la hora del cafe: When you make a choice to buy some food product, how important is the monito que sale en la caja? Do you even ...

Kellogg Co. is asking a San Ramon group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal. An attorney for ...