Titleist’s 2024 Tour Soft and TruFeel golf balls are a good reminder that you don’t have to shell out $50 per dozen to get a quality product packed with performance. With Pro V1 and AVX positioned as ...

Specs: Two-piece, ionomer-covered golf balls. Available in white, yellow (March) and matte red (May). The Skinny: Titleist updated the core and made the cover softer and thicker on the latest version ...

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

Jeremy Stone, Vice President of Titleist Golf Ball Marketing, joins Golf Today to showcase their new line of AVX, Tour Soft, and TruFeel golf balls and how they can improve their customer's overall ...

If you don’t have alignment aids on your golf balls, are you even trying, bro? For decades, the standard Titleist side stamp ...

When we’re talking about the “feel” of a golf ball, what we’re really talking about is its compression, and compression represents how soft or firm a golf ball is on a scale that generally resides ...

What you need to know: Although known for it’s tour-level Pro V1/V1x line, Titleist knows there are players seeking golf balls that perform more than good enough without costing you the equivalent of ...