“While Tesco’s AI creator itself won’t bring about the end of the average agency, the next 20 or 50 – or 500 – brands who do the same will,” argues Roy Murphy, co-founder of AI consultancy G3NR8.

LONDON (Reuters) - Britain's advertising watchdog ruled Tesco, the nation's biggest grocer, misled consumers with a press campaign on its response to the horsemeat scandal by implying issues with meat ...

In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on X; Tesco trials scan-free checkouts At its Upfronts presentation ...

Hmmn, how to stand out in a crowded Christmas ad market? If you’re Tesco, the answer is: dial up the sweet treats by turning everything – from houses, lampshades and animals – into gingerbread. And ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Today’s news: Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New California Law Targets Digital Goods Purchases Tesco ...

Nov 10 (Reuters) - British grocer J Sainsbury's appeal against arch rival Tesco PLC's "Price Promise" advertising campaign has been dismissed by Britain's High Court. Earlier this year, Sainsbury's ...

Tesco Mobile is offering brands the chance to reach its customers on the home screen of their mobile phones, with users able to save money on their mobile phone bills by opting in to the new service ...