The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

We are constantly learning new things as we go about our lives. In addition to learning new facts, procedures, and concepts, we are also refining our sensory abilities. How and when these sensory ...

The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...

That said, subliminal stimuli and consciously detectable stimuli could influence our behavior without our knowledge when they’re used right. For instance, one purpose of playing upbeat music in ...