Marketing mix is a concept used by business owners, marketing executives and operations managers to describe the essential elements of a marketing strategy. Traditionally, four Ps are associated with ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today published a Forrester Consulting Opportunity Snapshot, “It’s Time to Get Serious About AI’s Business Value.” This ...

Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a larger space in the marketing toolbox than ever before, with nearly ...

It’s no secret that a lot of businesses have started putting generative artificial intelligence technology to good use for marketing purposes, but it may be more of a surprise to learn who is pushing ...

A recent study out of Cornell University’s Johnson School of Management ranks the Leeds School Marketing faculty as among the very best in the world. The authors measured faculty productivity at 30 of ...