Effective local storytelling shapes public perception more than facts or data alone, because storytelling is an evolutionary survival mechanism. Our brains are wired to learn through narrative, ...

As students at the University of Iowa’s Tippie School of Business prepare to embark on their careers, a new program is teaching them to tell their stories and personal experiences—a communication ...

A smooth-talking salesperson with a stellar PowerPoint deck may have the potential to seal any deal they've got their eyes on closing in Q1and beyond. However, most times, it's even more effective to ...

A recent story in The Wall Street Journal highlighted something people in schools and workplaces have long noticed: companies are no longer focused solely on employees who can analyze data or manage ...

As you travel along the road toward entrepreneurship, you will talk about your business to many different people and in many different situations. Sometimes it will be a formal business pitch, and ...

Greg Logan, owner and founder of Narrativity, publishes a 228-page workbook that translates film industry storytelling formulas into practical business communication frameworks, targeting companies ...

What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...