Sprite is seeking to connect with consumers during the hottest moments this summer using data and contextual targeting, according to news shared with Marketing Dive. A new global campaign, "Turn Up ...

Wander through YouTube to see what TV spots looked like in 1986, and you’ll be in for a lot of … vanilla. This was the year that Chevrolet (the “Heartbeat of America”) showed us cowboys and fields of ...

Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super Bowl MVP stars as the center of Sprite's latest Obey Your Thirst campaign, ...

The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale. Sprite is taking a second shot at ...

Minnesota Timberwolves all-star forward Anthony Edwards makes a return for Sprite, starring in a holiday campaign promoting its limited-time seasonal offering. “Sippin Season” follows last month’s ...

Minnesota Timberwolves shooting guard Anthony Edwards continues to make noise in the NBA and the footwear industry. Edwards' larger-than-life personality helps make him a star that is easy to market.