Sprint is taking a bigger step into the ad business. The nation's third-largest wireless operator on Tuesday announced Pinsight Media+, a new advertising service that allows customers to get targeted ...

NEW YORK—Ricky Gervais might not be the most welcome celebrity in Kansas City. A Verizon TV ad featuring the comedian struck a nerve with Sprint CEO Marcelo Claure and other prominent figures in the ...

In the ad, above, CEO Marcelo Claure sits at a table with both Sprint users and customers who use his competitors: AT&T, Verizon Wireless, and T-Mobile. The group is ethnically diverse, comprised of ...

From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.