Brands investing in women's sports need a multi-channel strategy that includes digital media, social media, athlete-as-influencers, and onsite activations above/beyond broadcast distribution.

Sports sponsorship long followed a predictable playbook. Brands spent heavily on star male athletes, buying visibility and cultural relevance in a single move. The approach delivered reach, optimized ...

After months without a shoe deal, Stephen Curry has finally revealed the next phase for his Curry Brand. And the new deal? It’s reportedly going to be a ten-year partnership. After parting ways with ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Sports sponsorship is shifting from traditional, male-focused models to embrace women's ...