From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, ...

Which platforms should you prioritize for social media in 2024? Wondering if user-generated content is still viable? Are AI generators safe to use for social media content creation? What are the ...

In today’s digital landscape, social media has become essential for business success. With billions of active users across platforms, companies that master these channels gain unprecedented access to ...

As 2026 gets underway, social media is entering an era where engagement matters more than ever, but not in the old sense of ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Social media remains one of the most popular ways for financial advisors to communicate with others in the industry, reach out to new clients and prospects and generally demonstrate proficiency in ...

Gavin Newsom massively stepped up his social media game this year. But is his strategy to target Trump getting stale?

Despite the inherent downsides and dangers related to social media, it does offer many benefits. For example, you may use social media to stay in touch with faraway family members or reconnect with ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...