Melbourne Skydeck, the Southern Hemisphere’s highest observation deck and a flagship experiential attraction within the Journey Beyond portfolio, has unveiled a new strategic brand positioning and ...
Melbourne Skydeck has unveiled a new strategic brand positioning and identity, aimed at reframing how visitors see and experience the city from above. Developed by independent agency Town Square, the ...
“This work is a fun and playful visual metaphor for the way you interact with the city’s landmarks at Skydeck,” said Town Square executive creative director, Brendan Day. “From nearly 300 metres up, ...