Shakira headlines World Cup opening ceremony, as Mexico takes lead against South Africa

The FIFA World Cup 2026 has kicked off with music, fireworks and colour as Mexico City hosted a star-studded opening ceremony ...

How to watch the FIFA World Cup 2026™ live and free on SBS

All 104 matches of the FIFA World Cup 2026™ will be available live and free in Australia across SBS, SBS VICELAND and SBS On ...

SBS reveals World Cup sponsors

SBS has confirmed its broadcast sponsors for the FIFA World Cup 2026, including major brands like Hyundai and Commonwealth ...
Campaign Brief

SBS champions Aussies’ right to watch the World Cup at work in new campaign fronted by Nick Mohammed via Droga5, Poem + Hearts & Science

SBS has today unveiled its new campaign for the FIFA World Cup 2026 in partnership with Droga5 ANZ, Poem, Hearts & Science ...
TV Tonight

SBS on Demand adds new features ahead of FIFA World Cup

Live Restart is now available on all SBS and VICELAND live streams, while FIFA World Cup will screen in 1080HD.
TV Tonight

SBS travel to FIFA World Cup scrutinised

A small cohort of SBS execs and sponsors will head to the USA for FIFA World Cup, confirms SBS managing director.
Mumbrella

Ted Lasso star launches SBS World Cup campaign

With most FIFA World Cup 2026 matches set to air during working hours, SBS has unveiled a campaign encouraging Australians to tune in on the job, fronted by comedian and actor Nick Mohammed as head of ...