As skepticism rises, Rare Beauty’s data-backed mental health work shows that authentic impact still resonates with Gen Z.

Selena Gomez knows what’s good for business. Since the Only Murders In the Building star launched her Rare Beauty cosmetics line in 2020, the brand’s revenue has continued to soar, officially making ...

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

The new campaign honors the brilliance, leadership, and cultural impact of Black women.

Tyra Booker, who has previously worked for Ilia Beauty, Supergoop! and L’Oréal, is joining Selena Gomez’s Rare Beauty as ...

Add Yahoo as a preferred source to see more of our stories on Google. Get those wallets ready because Selena Gomez's fan-favorite makeup brand Rare Beauty is dropping soon at beauty retailer Ulta ...

Rare Beauty, the Selena Gomez–owned beauty brand, is expanding beyond Sephora for the first time, moving into Ulta Beauty stores five years after its launch. A curated selection of products will be ...

Ankush Bahuguna’s brand journey began with smaller but significant steps, from PR packages to paid partnerships, marking his ...

This article is part of the Vogue Business 100 Innovators: Class of 2025, an annual list of individuals Vogue Business editors believe have the potential to change the luxury industry for the better.